With that much of the search landscape now under Microsoft adCenter, moving more campaigns to Bing makes sense. Microsoft announced that the Yahoo Bing Search Alliance was completed and that the new combined search market makes up more than 33% of all US searches. Here's a use of the Google AdWords Editor that will really save you time. Once your changes are approved, all you have to do is upload your revised campaigns. You want an easy way to share the proposed changes among different people.įortunately, the AdWords Editor makes this easy by providing a way to share the proposed changes with members of your team for their review prior to you uploading the changes. In the case of a large corporation, this might involve a multi-level review, including legal, brand managers, sales, and other divisions. This review could be as simple as getting your boss to sign off on the changes. In many organizations, proposed changes need to be reviewed by others before going live. Yes, you will need to do some tweaking to update the geographical names, but the bulk tasks of recreating the campaign are done for you. Instantly you have a new campaign for the new state. The AdWords Editor allows you to download the campaign and do a copy-and-paste. The AdWords Editor can simplify this process. If you had to build out a new campaign within Google AdWords this would be a lengthy process requiring many steps. You've made an extensive keyword list, ads, etc and you want to reproduce the established keywords, ads, ad group, campaign setup, etc to a new state - Kentucky, for example. Say you have a campaign already fleshed out in Google for the state of Virginia. Let's look at an example of how the AdWords Editor can save you time and effort by giving you a process to easily clone a campaign. Using the AdWords Editor is key to cloning campaigns quickly and efficiently. Often the ads, keywords, and site structure are similar, but the targeting is different. In PPC management terms, this translates into many geographical targeting campaigns. Features include change reverts, sorting, bulk edits, advanced search, and cut-and-paste editing that can empower the account manager. The application provides advanced tools and editing features beyond the regular Google interface. There are many advantages to using the Google AdWords Editor that can save the PPC account manager time and effort. This is a free, downloadable tool from Google that can greatly simplify managing an AdWords account. It's always surprising to talk with businesses about their PPC accounts and discover how many are not familiar with the Google AdWords Editor tool.
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